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Friday, January 08, 2010 - 01:35 PM
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Posted by:
superfly
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Chico Racing has partnered with Prepare The Trail to plant trees at Albion Hills during our 24 hour mountain bike events. Preparing The Trail's Goal is to draw attention to key environmental topic, and raise money for Canada's Olympic Athletes. For more information on how to adopt a tree click this article to read more.
For more information please visit Preparing The Trail.
USING THE POWER OF ATHLETICS TO DRIVE ENVIRONMENTAL SUSTAINABILITY.
Ontario, Canada (Preparing The Trail 2010) January 1, 2010-Decembler 31st, 2010 -- Comprised of a community of environmentally active athletes and supporters, Preparing the Trail 2010 is running a national tree planting program to represent a symbol of loyalty to our natural playgrounds. Our goal is to draw attention to key environmental topics, and to raise money for our Canadian Olympic athletes.
How Does It Work? Through our program in 2010, athletes and community supporters will come together to plant thousands of trees across the country, in an active movement to engage the public in a progression towards a physically and environmentally sustainable lifestyle.
The majority of the trees will be planted by volunteer athletes at popular outdoor racing events such as the 5 Peaks Trail Running Series, Multi-Sport Triathlon Series, Chico Racing Mountain Biking Series, and various Adventure Racing Series'. The remaining portion of the trees will be planted through schools in an effort to drive the educational value of the program.
Utilizing a combination of GPS and Google map technology, every tree planted is documented and made eligible for the Preparing The Trail 2010 Online Tree Adoption program. Once adopted, the tree is uploaded to a Google map found on the website, allowing the adopter to virtually watch it grow throughout its lifetime.
The trees can be adopted on the Preparing the Trail 2010 website for $10 each, where proceeds are distributed as such: 50% of the Trees Ontario and various other environmental programs, 25% and the remaining 25% goes to getting the next tree in the ground.
This tree planting program serves as a symbol of these racers’ willingness to take a moment from the competition of everyday life, take a breath of fresh air, and take the time to give something back to mother earth. After all, it is our terrain and climate diversity that puts Canada among the greatest outdoor athletic facilities in the world.
Preparing the Trail initiated a pilot of the program with a journey to the beautiful West Coast of Canada this past summer, 2009. Two hundred and twenty five trees were planted between Toronto, ON and Tofino, BC by “The Bonsai Movement Team”, a group of environmentally conscious athletes from Toronto, ON, while competing in the BC Bike Race on behalf of the Preparing the Trail 2010 program.
The pilot received positive feedback from both the participants and race organizers alike. "As the Marketing Director for the BC Bike Race, it was a great pleasure to be a vehicle for support and a facilitator of such a vision," said Andreas Hestler, Marketing Director for the BC Bike Race. Dean Payne, President of the BC Bike Race also expressed his gratitude. "Thank
you for adding colour to our event," he said, an achievement Preparing The Trail 2010 will try to reach at every event throughout the year.
Preparing the Trail 2010 has since collaborated with other like-minded organizations, including a key partnership with Trees Ontario, a not-for-profit organization committed to the re-greening of Ontario through tree planting efforts on rural lands and in urban areas.
ABOUT PREPARING THE TRAIL
Our community was created by three passionate and motivated entrepreneurs dedicated to making exercise fun and productive, anywhere, anytime, for anyone, in the most sustainable way possible. Our mission - To execute programs that attract community members to outdoor sporting events and tree planting initiatives by bringing technology, athletics, and the environment together in unique and engaging ways.
For more information please visit Preparing The Trail.
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